From July 1, all extra virgin olive oil produced or sold in Australia must comply with new country of origin labelling laws.
The new laws will make more clear that any non-Australian added ingredients are included by the use of the graphical bar showing the percentage of Australian ingredients and the use of the ‘made in’ claim instead of the ‘product of’ claim.
– David Valmorbida, Australian Olive Oil Association
These laws have been introduced as a result of consumer pressure following a hepatitis A outbreak in Australia in February 2015 that was linked to contaminated Australian-packaged frozen berries imported from Canada and China.
The Australian Made Campaign will no longer be able to license food products to use the logo as a country-of-origin certification trade mark. This means that Australian producers of extra virgin olive oil will not have to pay for a license to use the logo.
Information about the new mandatory country-of-origin information panel can be found at www.foodlabels.industry.gov.au.
Asked whether it has been simple for Australian EVOO producers to comply with the new labelling laws, The President of the Australian Olive Oil Association, David Valmorbida said: “Admittedly, there is the important task and cost of updating packaging and labelling to comply with the new laws.”
It is important to note that the new labelling requirements are not mandatory for exported olive oil. Businesses wishing to use the AMAG logo on exported food can choose to use the new labels or continue to use the standard logo under a licence with the Australian Made campaign..