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Consumers Evolving Definition of ‘Healthy’ and what it means for innovation and marketing WEBINAR

In this webinar you’ll learn: – How consumers definition of ‘healthy’ food is changing – Why nutrition facts and figures are no longer enough. – How this change will influence future food marketing and innovation – What to do to...
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Squeaky Gate makes a lot of noise

Squeaky Gate makes a lot of noise

Australian family owned Squeaky Gate Growers Co has used homegrown humour in its latest olive oil campaign to celebrate real food and the people behind the squeaky gates. Enlisting the comedic talents of Jean Kittson to play Kerryn, a bold...
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Australian consumer attitudes to olive oil research project

Australian consumer attitudes to olive oil research project

A research project at Deakin University aims to better understand Australian consumer attitudes and preferences for olive oil. The project is being conducted by Dr Sara Cicerale, with the assistance of Professor Russell Keast and Dr Gie Liem. Dr Cicerale&#8...
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Australian Olive Association AGM – grand mistake or grand masterplan?

Australian Olive Association AGM – grand mistake or grand masterplan?

Eyebrows have been raised about the date of the recent Australian Olive Association AGM that took place in Adelaide. The AOA AGM is traditionally held as part of the National Olive Conference, so why was the 2017 AGM held as...
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Olive growers hungry for oil know-how

Olive growers hungry for oil know-how

Olive producers from across Australia are finding a common meeting point through a Farming Together-backed project. The Queensland Olive Council project was a successful recipient of a Farming Together, Farmer Group Project grant and will use the almost $67,0...
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Strategic alliance to promote more Aussie products to China

Strategic alliance to promote more Aussie products to China

The Australian Made website reports that the Australian Made Campaign has formed a strategic alliance with AuMake to promote locally made and grown products to daigou and Chinese tourists. The Australian Made Campaign administers and promotes Australia’s co...
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Provenance marketing project will boost sales for boutique growers

Provenance marketing project will boost sales for boutique growers

A new project to discover whether location can significantly affect an olive oil’s flavour is underway, thanks to a new Federal Government-funded pilot program called Farming Together. The project involves members of the Australian state olive bodies f...
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Global olive oil market predicted to grow by more than 6% to 2023

Global olive oil market predicted to grow by more than 6% to 2023

The global market for extra virgin olive oil is expected to continue its growth from 2017 to 2023 due to rising demand and increasing awareness of the health benefits of olive oil. The growth in the market for extra virgin...
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Northern hemisphere olive oil production to increase in 2017/2018 season

Northern hemisphere olive oil production to increase in 2017/2018 season

New estimates for the northern hemisphere’s upcoming olive crop year 2017/18 indicate that the average expected increase for 2017/18 is 405.000 tons or 18.6%, plus or minus 7%. The Spanish magazine Mercacei reported on the “the forecast by Álvaro Olav...
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